Advertisement
Matbakhi: Revolutionizing Saudi Arabia's Hotel F&B Industry with Tech-Driven Innovation
This groundbreaking platform is reshaping the entire food service ecosystem - empowering hotels, delighting guests, and nurturing culinary talent across the Kingdom
Published: Tue 16 Apr 2024, 1:34 PM
Saudi Arabia's hospitality sector stands at the threshold of unprecedented expansion, with projections indicating a doubling of hotel capacity and an anticipated influx of 30 million pilgrims alongside 150 million tourists by the ambitious Vision 2030 target year.
Yet beneath this growth narrative lies a critical challenge for economy and midscale hotels - their food and beverage operations remain largely underutilized beyond breakfast service. This operational inefficiency creates a vicious cycle of diminished guest dining experiences and shrinking profit margins in what should be a lucrative revenue stream.
Enter Matbakhi - a game-changing solution that's reinventing hotel F&B through technological innovation and strategic partnerships. By leveraging digital transformation and creative culinary concepts, this pioneering platform is turning underperforming hotel kitchens into vibrant culinary hubs.
"We're on a mission to make exceptional dining accessible while transforming F&B into profit centers for our partner hotels," explains Joe Frem, CEO and co-founder of Matbakhi. "Our technology-powered approach modernizes every aspect from guest ordering to kitchen management while creating exciting new revenue opportunities through catering services and cloud kitchen operations."
The company's innovative model operates multiple virtual restaurant brands simultaneously within existing hotel infrastructure - allowing properties to capitalize on Saudi Arabia's booming food delivery market without major capital investments. Industry experts like Assad Numan, former CEO of Hungerstation, note this addresses significant untapped potential in the Kingdom's still-developing delivery sector.
Beyond financial benefits for hotels, Matbakhi serves as an incubator for Saudi Arabia's emerging culinary talent. The platform collaborates with promising local chefs to develop unique dining concepts that scale nationwide - giving chefs valuable exposure while providing hotels with distinctive offerings that enhance guest satisfaction.
The ripple effects extend throughout the hospitality ecosystem. Hotels gain access to cutting-edge technology that triples net operating income from F&B according to performance data. Guests enjoy expanded dining choices powered by intuitive digital ordering systems. Chefs receive platforms to showcase their creativity on an unprecedented scale.
"Matbakhi represents the future of hotel dining," observes Hassan Ahdab of Dur Hospitality. "They've cracked the code on delivering diverse culinary experiences while streamlining operations through digital solutions - exactly what modern travelers expect."
Looking forward, Matbakhi plans to expand its tech-enabled ecosystem beyond food service into comprehensive concierge solutions that will further elevate Saudi Arabia's hospitality standards while creating additional value streams for partner properties.
'Predicting death' to fitness guru: Biohacker to help Dubai residents be 'ultimate humans'
Kicking off Dubai Fitness Challenge this month, eager-eyed cyclists in the Dubai Ride spied the first indication that the city’s wellness industry is about to welcome a new player to the ‘live longer, live better’ game. Flags heralding The Ultimate Human Wellness Clinic lined Sheikh Zayed Road, while The Ultimate Human himself — American longevity guru and human biologist Gary Brecka, enthusiastically joined the 40,000 Dubaians riding along the city’s main artery as the sun rose over the Museum of the Future.
Sheikha Bodour Al Qasimi recalls how Sharjah Ruler shaped love for reading
Sheikha Bodour bint Sultan Al Qasimi is a rare kind of multi-hyphenate whose work spans several, diverse fields. She is president of the American University of Sharjah, chairperson of Sharjah Book Authority, founder and CEO of Kalimat Group, author, an accomplished mountaineer, a UNESCO Goodwill Ambassador for Education and Book Culture and founder of Tanweer Festival among many other accomplishments in education, arts, culture and publishing. Most recently, she collabora
Matbakhi Saudi Arabia hotel F&B industry tech-driven innovation revolutionizing hospitality technology
What is a Duplex? Pros & Considerations in the UAE
Duplex properties have steadily grown into one of the most attractive residential options in the UAE, especially for families and residents who want a spacious lifestyle without the higher costs of a standalone villa. With their generous layouts, multi-level design, and a living experience that feels both private and contemporary, duplexes blend the best of apartment convenience with the openness of a villa-style home.In Dubai and neighbouring emirates, duplex homes continue to draw interest fro
東京で働きやすい職種ランキング【未経験OK】
東京は日本でもっとも求人が集まるエリアですが、「選択肢が多すぎて、どれが働きやすいのか分からない」と感じる人も少なくありません。特に未経験から仕事を探す場合、仕事内容だけでなく、職場環境や継続しやすさも重要な判断基準になります。まず、未経験者から支持されやすい職種として挙げられるのがコールセンターやカスタマーサポートです。業務内容がマニュアル化されているケースが多く、入社後の研修も比較的充実しています。電話対応やチャット対応など業務形式も幅広く、シフト制を採用している職場が多いため、生活リズムに合わせて働きやすい点が特徴です。次に人気が高いのが、一般事務や事務補助、データ入力といったオフィスワークです。専門資格がなくても始められる求人が多く、正確性や基本的なPC操作が重視されます。体力的な負担が少なく、長時間勤務でも安定して働ける点を評価する人も少なくありません。また、軽作業・倉庫内作業・仕分け業務も未経験者向けの求人が多い分野です。業務内容がシンプルで、短期間で覚えられることが多いため、仕事に慣れるまでの不安が比較的少ない傾向があります。黙々と作業するのが得意な人に向いています。接客
Advertisement
Trending
Carrefour Bids Farewell to Oman Market After Decades of Service
In a significant retail development, Carrefour has officially announced the end of its operations in Oman effective January 7, 2026. The supermarket chain, operated under exclusive rights by Majid Al Futtaim in the Sultanate, shared this emotional farewell through its official social media channels.
Iran-Israel Tensions Threaten Global Oil Supply: Strait of Hormuz Closure Could Send Prices Soaring
The escalating conflict between Iran and Israel has sent shockwaves through global financial markets, with experts warning that a potential shutdown of the strategically vital Strait of Hormuz could trigger an oil price surge to $120 per barrel - threatening to derail inflation progress worldwide.
Market analysts are sounding alarms as geopolitical tensions reach new heights in the Arabian Gulf region. The recent military exchanges have raised unprecedented concerns about a catastrophic supply d
Borouge and Adnoc L&S Forge 15-Year Mega Deal to Boost UAE Petrochemical Exports
In a landmark move set to transform the UAE's petrochemical landscape, Borouge has cemented a 15-year strategic alliance with Adnoc Logistics & Services Plc (Adnoc L&S) that will supercharge production capabilities and global export operations.
The game-changing service agreement carries a minimum guaranteed value of $531 million (Dh1.95 billion), fueling Borouge's ambitious expansion strategy while delivering substantial operational efficiencies. The partnership is projected to generate over $5
Advertisement
Oil Prices Rally to 7-Week High on U.S.-China Trade Deal Optimism
Crude oil prices surged over 1% on Tuesday, reaching their highest level in seven weeks as renewed optimism about a potential trade agreement between Washington and Beijing boosted expectations for stronger global economic growth and higher fuel demand.
By midday trading in New York, Brent crude futures had climbed 81 cents (1.2%) to $67.85 per barrel, while U.S. benchmark West Texas Intermediate crude gained 83 cents (1.3%) to reach $66.12 per barrel.
The rally pushed both major oil benchmarks
e& Reports Record Growth in Q1 2026, Solidifying Its Position as a Global Tech Leader
e& has kicked off 2026 with outstanding financial results, demonstrating remarkable growth across all business segments and reinforcing its status as an innovator in the digital landscape. The company's strategic vision continues to drive significant value creation, positioning it as one of the most dynamic players in the global technology sector.
The Group reported consolidated revenues of Dh16.9 billion for the first quarter, marking an impressive 18.7% year-over-year increase. Net profits soa
UAE Drivers Alert: Major Road Closures This Sunday - Plan Your Route Now!
Attention all UAE motorists! The Roads and Transport Authority (RTA) has issued an important travel advisory for this Sunday, June 15, as essential maintenance works will temporarily disrupt traffic flow on two key highways. Commuters heading towards Sharjah and using Sheikh Mohammed bin Zayed Road should prepare for possible delays.
Judge Reaffirms Block on Elon Musk's $55.8 Billion Tesla Pay Package Despite Shareholder Vote
A Delaware judge has doubled down on her rejection of Elon Musk's record-breaking $55.8 billion compensation package from Tesla, dismissing the company's attempt to revive the deal through a shareholder vote.
du Reports Stellar Q1 2026 Results with 19.8% Net Profit Surge
Emirates Integrated Telecommunications Company PJSC (du) has kicked off 2026 with outstanding financial performance, showcasing significant growth across all key metrics during the first quarter.
Bentley Continental GT Speed Hybrid: Where Timeless Elegance Meets Electrifying Performance
In the realm of automotive aristocracy, Bentley stands as a crown jewel. Born from racing heritage with legendary victories, the marque evolved through its Rolls-Royce era before emerging stronger under Volkswagen's stewardship. The Continental GT became its renaissance masterpiece - a perfect marriage of breathtaking design, thunderous performance, and peerless craftsmanship. Now in its fourth iteration, we experienced Bentley's vision of "fine driving" in the exclusive Continental GT Speed Hybrid First Edition - here's why this grand tourer redefines automotive excellence.
Advertisement
Sharjah Islamic Bank Boosts Nasdaq Dubai's Sukuk Market with $500 Million AT1 Listing
In a landmark move for Islamic finance, Sharjah Islamic Bank (SIB) has successfully listed a $500 million Additional Tier 1 (AT1) sukuk on Nasdaq Dubai, further cementing the exchange's position as a global hub for Sharia-compliant securities.
Dubai Unveils Dh6 Billion Road Upgrade Plan to Revolutionize Urban Mobility
In a landmark move to transform Dubai's transportation landscape, the Roads and Transport Authority (RTA) has partnered with Dubai Holding on an ambitious Dh6 billion infrastructure initiative that will reshape connectivity across the emirate's fastest-growing communities.
The comprehensive road network enhancement program will introduce cutting-edge bridges, expanded thoroughfares, and smart access solutions designed to slash commute times while dramatically improving traffic flow. This strate
MEVP Achieves 5x Return with Strategic Exit as Japan's giftee Acquires Majority Stake in YGG
In a landmark deal for the Middle East's digital economy, Middle East Venture Partners (MEVP) has successfully exited its investment in YOUgotaGift (YGG), as Japanese eGifting giant giftee Inc acquires a controlling 91% stake. This strategic acquisition propels YGG into its next phase of global expansion while cementing its dominance in the GCC's booming digital gift card market.
e& UAE Launches Innovative Kids SIM Card with Advanced Parental Controls
In a groundbreaking move to promote child digital safety, UAE telecom giant e& (formerly Etisalat) has unveiled a specialized SIM card tailored specifically for young users, empowering parents with unprecedented control over their children's online experiences.
The innovative Kids SIM solution offers two budget-friendly monthly packages at Dh49 and Dh99, packed with features that blend connectivity with security:
Generous local calling allowances
Uninterrupted data access around the clock
Compl
Le Mans Legends: Where History, Speed and Investment Collide
Suzuki Swift Production Halt Linked to China's Rare Earth Export Restrictions
In a move highlighting the growing impact of global supply chain disruptions, Suzuki Motor has temporarily suspended production of its popular Swift subcompact due to China's tightening rare earth export policies. Industry insiders reveal this marks the first major Japanese automaker affected by Beijing's recent trade measures.
UAE Banks Shine in Q1 2026: Record Profits Amid Global Economic Headwinds
The UAE's banking sector has defied global economic challenges to deliver an impressive first quarter performance in 2026, with the nation's top lenders reporting robust growth across key financial metrics.
Fresh analysis from Alvarez & Marsal (A&M) reveals the UAE's ten largest listed banks collectively saw net income surge to Dh22.2 billion - an impressive 8.4% increase compared to the previous quarter. This stellar performance was driven by a remarkable 59.3% reduction in impairment charges a
Dubai Unveils Dh1.4 Billion Stormwater Drainage Upgrade to Future-Proof City Infrastructure
In a landmark move to safeguard against climate challenges, Dubai Municipality has launched four ambitious infrastructure projects worth Dh1.439 billion as part of its revolutionary 'Tasreef' stormwater drainage initiative. This strategic investment will transform the emirate's water management systems to meet future demands while setting new benchmarks for urban resilience.
Oil Prices Could Skyrocket Past $100 Amid Middle East Tensions, Analysts Warn
The global oil market is bracing for potential turbulence as escalating tensions between Israel and Iran threaten to push crude prices beyond the $100 per barrel mark, energy experts cautioned this week.
e& Announces Record 2024 Financial Results with Dh10.8 Billion Net Profit and 83 Fils Dividend
In a landmark decision, e& shareholders have enthusiastically approved the Board's recommendation for a cash dividend of 83 fils (Dh0.83) per share for fiscal year 2024, marking another year of exceptional performance for the global technology leader.
Dh332 Million Umm Suqeim Street Upgrade Nears Completion, Set to Slash Travel Time by 61%
Dubai's ambitious Umm Suqeim Street Improvement Project, a Dh332 million initiative designed to revolutionize connectivity between Al Khail Road and Sheikh Mohammed Bin Zayed Road, is now over 70% complete. The transformative infrastructure development features an impressive 800-meter tunnel with four lanes in each direction, promising to dramatically enhance traffic flow across the city.
Recommended
YongKang International Trading Co Ltd strengthens global presence with strategic expansion into UAE’s energy storage sector
In a significant move that highlights the UAE’s growing importance as a regional energy and logistics hub, YKI – YongKang International Trading Co Ltd, a Taiwan-founded enterprise with advanced production capabilities in China, has officially expanded its operations into the UAE
Dubai's biggest NY celebration, New Year Family Carnival 2026, is here
Dubai is set to witness its biggest New Year celebration, the New Year Family Carnival 2026, at the Horizon Beach and Lounge, Le Méridien Mina Seyahi Beach Resort & Waterpark on December 31, 2025. The event is organised by Nirvana Nightlife, Sahara, The Eventique and Glitch This all-age event family friendly carnival features an electrifying atmosphere, beachfront festivities, clear views of the New Year fireworks, food and beverages, more than 21 zones and world-class entertainments, including
All You Need to Know About Home Loan Top Up Loan in UAE
Managing major expenses such as home upgrades, education fees, or personal financial needs can feel overwhelming—especially when you want an affordable solution that doesn’t disrupt your long-term plans. For many UAE homeowners, a home loan top-up has become a powerful and cost-effective way to access additional financing without taking on a completely new loan.A home loan top-up lets you borrow extra money on your existing mortgage while using the same property as security. This option is espec
Why Dubai’s property boom is built to last for a long time
Dubai’s property market is rising at a pace few global cities can match, but analysts say the current upswing is being driven by structural demand rather than speculative excess.
Advertisement
Abu Dhabi: Meet the woman who became India's voice in F1
How often do you see a storyteller become the story? It’s as rare as spotting a globetrotting Formula One journalist from a cricket-obsessed South Asian country in the giant media centre of the Abu Dhabi Grand Prix. And if the journalist happens to be a female, it only adds an element of mystique.For Niharika Ghorpade, it was love at first sight with motorsport when her father, a Formula One enthusiast, took her to a karting track many moons ago. Despite coming from a family of car enthusiasts,
Emirati excellence on display at Jebel Ali as local trainers sweep four wins in one day
For the second day in a row, Emirati skill and expertise shone brightly on the equestrian stage, as Jebel Ali Racecourse became a showcase for local talent.Handlers Salem bin Ghadayer and Ahmed bin Harmash dominated proceedings, claiming four of the afternoon’s seven races and underlining the growing influence of Emiratis in the sport.Bin Ghadayer, training out of Fazza Stables created by Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, the Crown Prince of Dubai, took the feature race, the Al W
How Much Does a Chiropractor Cost in Dubai? Cost & Best Providers
Medicare Advantage Dental Implant Coverage: Costs, Plans, Eligibility & How to Maximize Benefits
Medicare Advantage dental implant coverage is one of the most searched topics for seniors exploring long-term tooth replacement options. Traditional Medicare rarely covers dental implants, which leads many patients to look into Medicare Advantage plans for possible benefits, cost reductions, and financing alternatives. Understanding how coverage works is essential before committing to treatment. Most patients want to know what is actually covered, how much they still need to pay, which plans offer the best benefits, and how to find providers who accept Medicare Advantage. This guide focuses entirely on that decision process.
Dubai Launches New Initiative to to boost financing options for first time property buyers
Dubai’s property market continues to draw strong interest from residents and investors alike, yet many first-time buyers have long faced a major hurdle: limited access to mortgage options for off-plan homes. As most financing in the UAE is traditionally available only for completed properties, new buyers often struggle to manage high upfront payments and long waiting periods.
太陽光発電とは ～基礎知識～補助・支援政策
1. 太陽光発電の仕組み太陽光発電（ソーラー発電、光伏発電）は、太陽の光（光子）が太陽電池（PVモジュール）に当たることで、内部の半導体材料（一般的にはシリコン）が光起電力効果によって電子を動かし、直流電流を生じさせる技術です。生成された直流電力は、インバータ（変換装置） によって家庭で使える交流電力に変換され、家電製品の電源として利用されます。余剰分は電力系統（電力会社の電力網）に売電（系統電力へ供給）することもできます。2. 利点と課題利点再生可能エネルギーであり、温室効果ガス排出が少ない日射さえあれば発電可能で、地域分散型電源としての導入が期待される自給率向上、電気代削減、災害時のバックアップ電源としての役割課題・注意点日射量に依存するため、夜間や曇天時には発電量が低下設備導入コスト（モジュール、架台、設置工事、インバータ、配線、申請費用など）がかかる屋根の強度、方角・傾斜、影の影響、接続・許認可系統手続などの制約3. 導入モデルの類型自家消費型（自己利用重視型）：発電した電力をまず自宅で消費し、不足分や余剰分を系統に売買全量売電型：発電した電力をすべて電力会社に売電 （日本では